We built a distinctive brand system that set Pepeta apart and fuelled the brand's exponential growth.
Services
Client
Pepeta
Year
2025
Website
How we got there
Pepeta needed a brand refresh to better reflect the business and appeal to customers looking for a fun & friendly platform
We explored multiple creative directions, refining the brand strategy, visual identity and content approach until we found a system that felt distinctly Pepeta.
The result was a distinctive, playful and approachable brand designed to make Pepeta more relevant to the people it wanted to reach..
Goal
We started by researching the category, competitors and audience to understand how betting brands were communicating and where Pepeta had an opportunity to be different.
The insights we discovered helped us in shaping the brand strategy, defining the personality, positioning and creative territories that could make Pepeta feel more fun, friendly and distinctive.
Result
The new identity gave Pepeta a stronger creative presence and a distinctive position in the market, contributing to the brand's exponential growth.
The new brand made an immediate impact. Pepeta became more engaging, easier to explore and more compelling as an entertainment platform contributing to significant growth across users, engagement and conversion.
